The Ice Cream Man's Top Ten Sales Techniques
The little truck pulls onto your street with bells ringing and people come running with smiles on their faces. This is as true today as it has been for more than half a century. People love to see ...

           
           

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The Ice Cream Man's Top Ten Sales Techniques




The little truck pulls onto your street with bells ringing and people come running with smiles on their faces. This is as true today as it has been for more than half a century. People love to see the ice cream man (man, woman, or person). Don’t you wish the same thing happened every time someone knows you’re nearby selling your product?

Do people come running when you’re in town or on their block? Do they merely put up with you and avoid you when they can? Sure, you say, selling ice cold popsicles and ice cream on a hot day is one thing, but selling your multi-faceted widget week after week is another. I agree timing is everything, but still . . . if you could bottle the customer service of the ice cream salesman, you might do better at selling your own products.

Here is what the Ice Cream Man has to offer:

  • They see someone come running and they stop what they are doing just for that customer.
  • They are as happy to see their customers as the customers are to see them.
  • They give each customer their full attention.
  • They recognize old customers and call them by name.
  • They make suggestions, even when the customer already knows what they want to order.
  • They deliver the product right then and there.
  • They know their product line and easily recommend something that will do the job as well if they don’t have exactly what the customer is looking for.
  • They don’t run down the competition or even mention them.
  • They use good taste to measure success.
  • They cater to enthusiastic people enthusiastically.

     

    As always, it’s a combination of product and salesmanship that matter to people. Think about the Ice Cream Man and how he uses attitude and customer service. For the ice cream salesman, it’s a two-way street. If you want your customers to come running, you should be just as eager to run towards them.

    Don Doman is a published author, video producer, and corporate trainer. He owns the business training site Ideas and Training (http://www.ideasandtraining.com), which he says is the home of the no-hassle "free preview" for business training videos. Don and his wife Peg also travel in the Pacific Northwest writing of their fun and adventures. You can read their stories at NW Adventures (http://www.nwadventures.us)

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  • Tags : Asalways itsacombinationofproductandsalesmanshipthatmattert


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